Bell & Ross was founded in 1992 as a university project between designer Bruno Belamich (Bell) and business expert Carlos Rosillo (Ross). Inspired by aviation and military instruments, the brand partnered with German watchmaker Sinn initially. In 2002, it became independent, focusing on functional, high-precision timepieces for professionals like pilots, divers, and bomb disposal experts.

The iconic **BR 01 Instrument** (2005), resembling an aircraft dashboard clock, established Bell & Ross’s signature square-cased design. Over the years, the brand expanded into vintage-inspired models, ceramic cases, and cutting-edge materials like carbon fiber. Today, Bell & Ross balances rugged tool watches with luxury appeal, maintaining its ethos of “function shapes form” while collaborating with military units and aerospace innovators.