Founded in 1884 by Greek silversmith Sotirios Voulgaris, Bulgari (now Bvlgari) began as a jewelry shop in Rome. By the 1920s, it gained fame for its bold, colorful designs blending Greek and Roman influences. Post-WWII, Bvlgari redefined luxury with its “Serpenti” motif (1940s) and iconic “Bvlgari Bvlgari” watch (1977). Expanding into fragrances (1992), hotels (2004), and accessories, it became a symbol of Italian elegance. Acquired by LVMH in 2011, Bvlgari remains a leader in high jewelry, watches, and luxury lifestyle, celebrated for its audacious designs and timeless craftsmanship. Today, it operates over 300 boutiques worldwide, embodying la dolce vita with modern innovation.